Search Engine Optimisation
Kentico embodies everything you need to increase your website traffic and see an immediate surge in conversions. You can enter SEO data to each page such as meta titles, descriptions and targeted keywords to help improve your performance on SERP’s. Kentico e-commerce websites benefit from the fact that your site is automatically provided with an original URL and it also generates an XML list of URLs’ that are accessible for your site according to Google’s SiteMap format. Choosing Kentico as your e-commerce platform ensures the best possible SEO results thanks to its mobile-friendly format, easy-to-use features and ease of integration.
Web Analytics
When you use Kentico as your content management platform, you’ll benefit from its fantastic web analytics as a key part of your online marketing strategy. Learn important information about your visitor’s behaviour and how they interact with your website. This helps you better understand your customers and learn ways that you can improve their shopping experience. You’ll be able to track things like page views, campaigns, browser types, conversions and vital website metrics.
Custom Pages
You don’t have to worry about predefined pages when your online shop is hosted on Kentico. You have the freedom to create custom pages that give you complete control over both the content structure and design of your website. Create custom pages without any programming, which enables you to define product pages with custom fields and parameters such as name, description, photo and price. This allows you to decide exactly how you want your web pages to look, giving you complete control over how your brand is perceived.