With Christmas around the corner, why not spread your Christmas spirit through social media this year!
It’s no doubt that social media should be one of the key elements in your marketing campaign as it’s one of the most used platforms by customers!
So, whether you are an expert within social media, or just starting out, these free hints and tips will be useful for any business to get into the festive mood and start spreading Christmas joy to all those around them.
In this blog, Flint Studios will cover 11 different ways in which you can use social media at Christmas to increase brand awareness, drive organic traffic and boost sales.
1. Countdown to Christmas
CHRISTMAS IS IN T-MINUS 22 DAYS!
Get your customers in the festive mood with a Christmas Countdown! Let them all know how many days, sleeps and even seconds it is until Christmas!
You can make this a fun, interactive landing page for users to discover: include a product list of what Santa’s elves have been busy making this year, a full break down as to how many days, minutes and seconds are left till Christmas.
A Christmas countdown is a fun alternative way to grab attention and direct traffic to your website!
2. Update Your Profile Pictures And Cover Photos To The Festive-theme
Get into the festive mood by updating your profile pictures and cover photos to represent the Christmas holidays!
This is something really easy and fun that your company can do to differentiate themselves and show their involvement with Christmas. You don’t need to redesign your whole logo: just add a festive element to your existing one!
3. Optimise Key Dates That Also Surround Christmas
There are a number of key dates that surround Christmas, such as Thanksgiving and New Year, but there are also trending dates that every social media manager needs to be aware of that can increase social media engagement.
Some of the key dates you should look out for:
- #GivingTueaday (3rd December)
- #NationalCocoaDay, #HotCocoaDay (13th December)
- #FirstDayOfWinter (22nd Dec)
Why not join in on the trends and post a photo of your home-made hot chocolate, show how your company is giving on #GivingTuesday, or post a photo of the official #FirstDayOfWinter (fingers crossed for snow!). By engaging in these trending dates, you will be able to increase your engagement on social media platforms and possibly attract new and potential customers to your website.
4. Engage With Your Followers
If you aren’t already engaging with your followers, then there is no better time to start now and start spreading joy to those following you!
Ensure that you are replying quickly to social posts that you are mentioned in to maintain a positive brand image (even if someone is complaining or asking for help!)
Share festive-themed content, be personal and cheerful within your posts!
5. Support A Local Charity
During Christmas, giving is at the forefront of everyone’s mind: so as a company, it should also be at the forefront of yours.
There are many different ways in which you can share kindness and joy, but one way we see time and time again is to support a local charity. Ask around and team up with your local charities and possibly sponsor or hold a fundraising event this Christmas!
Everyone loves a Christmas Giveaway. You’ll find people that haven’t even heard of your brand are getting involved for a chance to win your price.
But before you invest in partaking in a giveaway, you need to determine your goal from this. Do you want to increase your following? Your email list? Are you looking for someone to represent your brand?
By answering questions like this, it will make it easier for you to build the best campaign.
As well as giveaways, people love competitions all year round. This Christmas why not hold a fun, creative and festive competition for your followers? Create a unique hashtag so you can easily find posts about your competition.
Share your competition on all your social media channels and get everyone involved in the fun!
The ideas are endless with competitions so why not think outside of the box and get creative with something really engaging this Christmas.
8. Snow Off Your Holiday Spirit
Connecting with your audience is a great way to get engagement and increase brand awareness. During Christmas, you can easily achieve this by relating to your customers and showing off your Christmas decorations.
This shows your customers that you are into Christmas just as much as they are: giving them something that they can relate to and engage with.
9. Christmas/ Festive Themed Content
A picture can say a thousand words: so why not start creating some Christmas visual content!
Start creating a red, green and gold theme on your social media and share festive images and tie them into your products.
If you are a baking company, why not share some videos of you creating Christmas cupcakes? If you are a home interior store, share some aesthetically pleasing photos of your Christmas homes!
10. Maintain Your Christmas Theme
Consistency is a vital part of your brand’s image and your content plan. Be sure that if you start posting Christmas themed content, that you stick to it.
By sticking to this theme, customers will see your brand as more professional, organised and of higher-quality.
11. Make Christmas Shopping EASY
Whenever you post content on social media, ensure that you are providing a direct link to the product/ service in question.
The hard part is already over- your customers are already online! However, customers don’t want to go digging for your products, if it takes more than a few clicks to get to where they want to go, they will give up and abandon your site!
By providing a direct link to the product/ service you are talking about, it provides them with a clear path as to where you want them to go.
Today’s #12DaysOfContent was created to help you think of different ways in which you can get involved in the festive spirit through your social media platforms:
- Countdown to Christmas
- Update Your Profile Pictures And Cover Photos To The Festive-theme
- Optimise Key Dates That Also Surround Christmas
- Engage With Your Followers
- Support A Local Charity
- Snow Off Your Holiday Spirit
- Christmas/ Festive Themed Content
- Maintain Your Christmas Theme
- Make Christmas Shopping EASY
Flint Studios are always just one call or one email away! If you would like us to take a look at your social media campaign and let our digital and design team give you some advice:
Call us on 028 9045 5554
Or emails us: [email protected]