Onpage Optimisation - Tackling the Basics

Lea Glover by Lea Glover
Author: Lea Glover Date: 01/07/2014

According to a recent report by the Office for National Statistics, 38 million adults (76%) in Great Britain access the internet every day, 21 million more than in 2006, when directly comparable records began. With more and more people using the internet daily, it’s vital that your website is highly visible on search results to attract potential new customers. This is can be achieved by investing in search engine optimisation (SEO).

The world of SEO is complex and there are many factors which contribute to your website appearing on the first page of search results. In fact, Google considers over 200 factors when ranking websites in its search results. The first step is to tackle the basics - onpage optimisation. When done correctly, onpage optimisation will help your website rank well in search engine results.

Google loves fresh content which is great news if your website has a content management systems (CMS). With full control of website content via a CMS, you can manipulate ‘onpage’ data to improve your website’s prominence in search results. The following onpage optimisation edits can typically be carried out on most content management systems:

Meta Description Tag
The meta description tag is a snippet of a web page commonly displayed on search result listings.

• The meta description tag must contain 150 – 160 characters including spaces
• Place main keyword within the meta description tag

The H1 header tag is visible on the web page (unlike the meta title tag and description). The H1 must be included on all webpages and contain your main keyword.

• Place main keyword within the H1
• Create a unique and relevant H1 tag for each web page

Search engines are attracted to unique content that provides valuable information to the user. Avoid duplicate content and do not copy and paste content from another webpage.

• Include your main keyword within the first paragraph of content
• Never compromise on grammar in an effort to insert keywords

Image Alt Tag
Search engines cannot read images therefore it’s important to describe the image or graphic in text format within the image alt tag.

• Insert main keyword in the image alt tag
• The image alt tag is relevant to the image and makes sense to the website visitor

URL Slug
The slug is the end part of a URL which identifies a page using human-readable keywords.

• Use your main keyword in the URL slug
Anchor Text
Anchor text is the visible and clickable text in a hyperlink
• 70% of anchor text should be your brand name, or generic text like 'read more'
• 30% of anchor text should be keywords

Investing in SEO is more important now than ever before to succeed online. Flint Studios specialises in search engine optimsation and content management systems. Call us today on 028 9045 5554 to find out how we can improve the online visibility of your website or email info@flintstudios.co.uk