Flint Studios
Heidi Nicolls

Heidi Nicolls - 08 February 2018

Heidi Nicolls
08 February 2018

Share the love with your customers this Valentine’s Day

The January sales are well and truly over, February has commenced and retailers across the world now have their eyes set on the next big shopping day – Valentine’s Day!
 
It’s estimated that approximately 40% of UK consumers buy products for Valentine’s Day. The loved-up day sees UK consumers spend almost £1.5 billion on retail categories, including services such as dining out.
 
Around £990 million of this will be spent on gifts and cards, with online retailers stealing an ever-increasing share from bricks and mortar retailers.
 
If you are an ecommerce business that sells product or service online, share the love to your customers with these helpful Valentine’s Day tips.
 
Create a dedicated Valentine’s Day page

Having all promotions and products relevant to Valentine’s Day within a dedicated section of the website makes it even easier for consumers to find gifts for loved ones.
 
The link to this page can be featured on your homepage, across banners on subpages and be promoted within social media or email campaigns.
 
*Top tip – dividing products into categories such as ‘Gifts for him’; ‘Gifts for her; ‘funny’; ‘romantic’ can really encourage the customer to make a quick purchase. Filters such as ‘Most popular’ and ‘Price low-high’ can accommodate those on a budget as well as those with no pre-conceived ideas about what to buy.
 
Added value for your customers

There are many ways you can grab the attention of potential shoppers through some Valentine’s Day special offers and packages.
 
Many online retailers add in free guaranteed delivery by 13th February or complimentary gift wrapping.
 
*Top tip – Voucher codes and promotions are particularly effective at converting online browsers to buyers, but only if the code works. If you are running a campaign like this, test, test and test again before promoting across any of your channels.

Speak the social media language of love

Valentine’s Day presents a great opportunity to produce some engaging and creative content on your social media channels. Inspire followers with gift ideas, date night outfits, or boost engagement with an online competition. Do make sure all online competitions are compliant with terms and conditions, particularly in relation to the sharing of data.
 
Top tip – Put some social media advertising budget behind your campaign to further enhance reach and put your brand right in front of the customer. This could be used to promote the competition, a special discount code or to showcase a range of potential gifts. Last minute shoppers may appreciate you signposting them to present ideas that guarantee delivery in time for the big day.
 
Deliver love straight to their inbox

Targeted email campaigns are still a sure-fire way to entice your database to make their Valentine’s Day purchases from your company rather than competitors. 
 
Featuring words such as ‘exclusive’ or ‘limited edition’ or ‘guaranteed delivery’ will increase your email’s chances of being opened by the consumer.
 
Top tip – Remember anything you can do to simplify or speed up the process will boost your conversion rates and sales! Include several links within your campaign allowing customers to be taken straight to the product they have clicked on, and make sure the option to ‘add to order’ is clearly visible throughout all stages of the campaign.
 
Making the most of celebrated days such as Valentine’s Day and spending time creating bespoke campaigns for customers online can prove invaluable for increased sales for eCommerce sites.

If you would like more advice on maximising your eCommerce website and sales conversions, please call Flint Studios on 028 9045 5554 or email heidi@flintstudios.co.uk.  

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