NI eCommerce Key Findings Report

We are delighted to announce the results of the first-ever Northern Ireland-wide eCommerce Survey carried out in May 2019. The Key Findings Report demonstrates the scale of eCommerce in Northern Ireland, providing a thorough understanding of the local dynamics of what is an increasingly competitive online market.

Methodology

262 full responses - collated via the LT NI Business & Managers Panel and Flint Studios marketing
206 responses qualified as an established NI eCommerce Business or a NI business with an eCommerce strategy underway
All results are analysed by the main project demographics: Gender, Age-group, Occupation Role, Education level, Residence area etc.

Download key findings report

Comments from leading NI eCommerce industry stakeholders.

Key Finding 1

Companies in Northern Ireland are committed to new investment in eCommerce

Q. What is your online strategy?

Key Finding 1

Key Finding 2

Northern Ireland eCommerce is over-reliant on Europe with sales at 96%

Q. Which market/s do you currently operate in?

Key Finding 2

Key Finding 3

A growing eCommerce sector with many established NI players

Q. How long has the organisation been operating with eCommerce?

Key Finding 3

Key Finding 4

The top 3 challenges to economic growth in Northern Ireland are…

1. Time Commitment

2. Level of Investment

3. Knowledge Deficit

Q. Which of the following do you see as the most significant challenges to the organisation’s eCommerce growth?

Key Finding 4

Key Finding 5

In-house and bespoke eCommerce solutions dominant as opposed to established software platforms

Q. What eCommerce platform/s does the organisation use?

Key Finding 5

Key Finding 6

More than 50% of NI companies are satisfied with their eCommerce Platform

Q. Which of the following best describes how satifies you are personally with this eCommerce platform?

Key Finding 6

Key Finding 7

Other than online security, Google Software Updates remain the biggest threat to an organisation’s eCommerce operation

Q. What do you believe to be the biggest threat to the organisation’s eCommerce operations?

Key Finding 7

Key Finding 8

Future plans for investment in eCommerce are:

1. New marketing tactics

2. Web design and development

3. Data analytics

Q. How does the organisation plan to invest and advance in eCommerce?

Key Finding 8

Contact us to provide feedback or gain access to the main results report

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+44 028 9045 5554