Client

Digital Printing.co.uk

Brief

As a leading online supplier of highly customised digital printing products, DigitalPrinting.co.uk identified the digital revolution as a significant opportunity to offer print on demand to the mass market. We worked with our client from the early planning and branding stages to design and develop a responsive 'Software as a Service' ecommerce website trading in separate currencies (Sterling and Euros). The website is now firmly established as the 'go-to' online shop for designers, businesses and consumers alike for all their printing needs.

Technology Used

Bespoke CMS
UX and UI Design
Responsive Web Design
eCommerce Systems Integration
Security Penetration Testing
Usability Testing
Accessibility Testing
Search Engine Optimisation (SEO)
Email Marketing
Social Media Marketing

UX Design

User Experience (UX) design was key to its success; the website was designed and built with UX at the fore, and careful consideration was given to every aspect of the front and back-ends of the sites from these perspectives to provide a seamless user-guided buying process with clean iconography and enhanced usability.

Responsive Web Design

It's no secret that more and more people are accessing the internet using mobile and tablet devices in addition to or in place of a desktop. As a result, companies who have responsive websites generate more leads and maintain a competitive advantage over companies that don’t. Digitalprinting.co.uk is a responsive website optimised for a range of devices. From desktop to mobile and tablet, the navigation and user journey works well across all platforms.

SEO and Google Analytics

Careful consideration of SEO in the development stages and ongoing investment into SEO has helped towards the website’s high online visibility in search and win an industry award as a result. The website is fully integrated with Google Analytics to track website traffic accurately and provide actionable insights and to paint a complete picture of their target audience, wherever they are along the path to purchase.

Systems Integration and Bespoke CMS

The bespoke CMS provides in-depth reporting on every level including remarketing, checkout abandonment, and quote generation. It’s also possible to control delivery despatch and granular control of pricing via pricing graphs on the CMS. With deep systems integration with a pre-press and delivery systems, Digital Printing benefits from reduced project management time. The team can now focus on the print job ensuring all print products and services are produced, fulfilled and delivered to the highest of standards. Management information systems integration, including print industry-specific software integration.

An Multi-Award Winning Website

Flint Studios strive to introduce award-winning web solutions that enhance the user experience and drive growth for our clients. We go the extra mile to guarantee the highest standard of work for all of our clients and as a result, we have tasted success with DigitalPrinting.co.uk after winning a number of industry awards:

DANI Website of the Year 2014
Digital DNA Best in eCommerce 2016
DANI Best SEO Campaign 2017

Client Testimonial

The aim of DigitalPrinting.co.uk is to demystify purchasing digital printing online, our customers range from micro and small businesses to marketing professionals in large companies. The key is we offer an easy to use intuitive website, which delivers excellent quality bespoke products in a fast and efficient manner at a great value price. The growth of the site has been amazing and is a testament to the great design and never dropping our mantra to 'always think like the customer', which keeps us focused on delivering what the customer wants. We will continue to improve the on-site customer experience as our aim is to make DigitalPrinting.co.uk the website of choice for purchasing digital printing online.

Gary White - CEO, DigitalPrinting.co.uk