Client

MyCarNeedsA.com

Brief

MyCarNeedsA.com is a leading comparison website for car servicing, MoT and repairs, which sources affordable quotes from a range of local service provider who quote for the work. Customers can then select the best quote based on convenience, services, price or based on previous customer reviews. The aim of the website is to provide customers with a quote comparison service that saves time, money and hassle.

Technology Used

User Experience
Responsive Web Design
PHP Development
Carweb Integration
Backend Reporting
Digital Strategy
PPC Advertising

AdWords Measurable Results

We continually assess the strong points of the campaign, highlighting what has worked well to date, as well as identifying opportunities to capitalise upon, such as new AdWords development and use of database. Ongoing assessment of the campaign has led to the creation of a 2018 strategy in order to further increase traffic and registration volumes on the website.

What we did

Flint Studios have been working in partnership with MyCarNeedsA.com since April 2017. In this short space of time, we have implemented a wide range of tactics to significantly reduce cost per acquisition and increase the number of job enquiries posted by customers on their website.

Marketing Objectives

We began with a full audit of the account, familiarising ourselves with its overall marketing objectives and scrutinising each element in detail to determine how we could improve the overall performance. The decision was taken that rebuilding the campaigns from scratch would be in the company’s best interests.

PPC Advertising

The new and improved account was built with an extremely tight structure that was conducive to improving the quality score and increased relevancy between search term, keywords, ad copy and landing page. By doing so, we established MyCarNeedsA.com as the key player in the market gaining highly targeted traffic from PPC ads. Ongoing optimisation helped bring about a significant improvement in performance, steadily improving month by month.

Google Partnership

Our Google Partner Status has allowed us to have insight into new features such as Google’s roll out of Promotion Extensions in October 2017. This was perfect timing for Black Friday, which we used to our advantage by offering discount to mark the event.

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