Ray Grahams is one of the UK's largest independent building merchants with an extensive range of hardware and building products. The task has been to keep pace with Ray Grahams’ growth and deliver an online platform that enables the company to expand. We built a faster, more intuitive and easy-to-navigate system whilst paying particular attention to reinforcing their brand and offering a new and extensive product catalogue to their client base. To do this, we rethought, redesigned and redeveloped Ray Graham’s online presence, leveraging the latest technology to deliver a new online application to give Ray Grahams’ customers a pleasurable shopping experience coupled with a strategic plan to expand their client base within the social community.