In the contemporary digital landscape, content personalisation is everything. By segmenting your audience based on their likes, dislikes or location, they will be much more likely to engage with the information provided. As such, Umbraco has given users the ability to enrich content with taxonomies that ensure that the right message is delivered to the right people, thus promoting lead generation and accelerating purchasing decisions.
A beautiful website alone is not enough to delight your audience, you need added functionality. Whether it’s your eCommerce platform, a 3rd party booking engine, your onsite legacy business system or something else, with Umbraco’s full API for both front and back end, you can easily add it to your web project. This way, you’ll be able to seamlessly integrate data from your existing systems with your new site, enabling your audience to engage with your varying business channels, all in one streamlined location.
Umbraco is no one-trick pony. It enables editors to manage and deliver content to multiple channels, all in one place. Whether it's writing and posting blog posts or updating mobile apps with limited offers - Umbraco offers real-time content management that is quick and efficient. Gone are the days of updating each channel individually, with Umbraco, you can do it all at once.