Multi-Device
Most people access the internet with their smartphones, which is why it’s so important that your website is mobile-friendly. The design needs to adapt and function on different devices with varying form factors, including mobile phones, tablets, desktops, TVs and browsers. Think about it, how many times a day do you pick up your phone to check your latest Instagram feed or read a news article? It’s almost like second nature, which is why you need to make sure access to your website isn’t limited by the user’s choice of device. Mobile responsive web development ensures your site works on different sized screens, switches from portrait to landscape as required and provides a positive user experience.
Developed for Speed
We are an impatient generation and rarely wait for anything that isn’t "worth it". One of the main reasons why people pick up their phones to use the internet in the first place is because of its high-speed performance. Capture user’s attention instantly with faster load times and speedy transitions. To improve mobile speed and performance, we consider its server configuration, its HTML structure, images, JavaScript and CSS to design a high-performing mobile site that offers fast page load times and improves its overall usability.
Search Engine Optimisation
There’s no denying that a responsive web design is Google’s recommended design pattern. Although Google’s algorithm changes as often as the seasons, one contributing ranking factor that has stayed the same is mobile responsiveness. A website's ability to adjust to the size of the user's device is crucial if you want to see an improvement in your SEO efforts and ranking position on SERP’s. Non-responsive sites experience higher bounce rates and not as much web traffic as mobile-friendly results, which is why it’s so important that you have a fully responsive mobile design.