Increased Growth Rate
Internet Retailer's 2016 report proves that Magento merchants grow sales 3x faster than IR's Top 1000 ecommerce merchants on average. No other ecommerce solutions offer this speed of sales growth. In year-over-year sales growth, IR's Top 1000 Magento merchants left every other platform in the dust. It's no surprise that Magento is the world's number one ecommerce platform.
Open source
Magento is an e-commerce platform which uses open source technologies and programming languages, and the second key benefit of using Magento platform lies there. Open source means that Magento is not only more flexible for developers and client needs but also more easily to access (in terms of cost) and ensures a better security for users
Mobile-friendly configuration
In these days when Smartphone, iPad and M-commerce are now the hottest keywords for any business, especially E-commerce agencies; thus, it is a must for every E-commerce retailer to choose a mobile-friendly platform. At this point, Magento platform is definitely the best choice as the apps allow store integration across multiple devices to work properly on smartphones, tablets, etc.